Millenials are the new demographic that cruise lines are seeking

ByRick Deutsch

Millenials are the new demographic that cruise lines are seeking

Older man

Cruise lines are no longer targeting older passengers

With the passage of time, the older cruise passengers are starting to fade from taking cruise trips. While they were the staple of the lines, many are getting burned out and have “been there, done that.”  Baby boomers are a strong segment (10,000 boomers retiring every day), but they are beginning to stay near their grandkids and live on fixed incomes.

The ships need to feed the pipeline and the logical target are those 18-35 . . . the so called Millennial Generation. You know them – they say “like” every 5th word and are glued to their iPhones.

The cruise lines got the message and are rolling out activities targeted to them. Royal Caribbean dry docked the Mariner of the Seas for a $120M make over. RC is spending nearly a billion — no typo) to modify ten of their ships.

The toys for millennial tastes?  A bungee trampoline, a bike that is suspended in the air, live bands and sports bars that live stream events.

READ THIS:  Topics YOU can lecture about

Another tactic is shorter duration trips. The millennials have short attention spans and shorter tips provide that instant gratification. They are not interested in a 2-week jaunt around the Mediterranean reading books.

This is a blog targeted to those that want to sail for free. The message for us that that you better begin to tailor your talks to that younger audience.  They won’t get your jokes about Groucho Marx or Jimi Hendrix or your talk on the impact of the Cold War. Sorry – they just don’t know!

Give us a shout. We’re pretty good at helping people live the dream – we do. My next trip is through the Panama Canal – my 4th time, but the Mrs. has not been.  F R E E.

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Rick Deutsch administrator