In a previous post I wrote that storytelling should be included in the cruise ship speaker’s toolkit.
People don’t remember facts very well. They do remember stories.
People aren’t inspired by graphs and charts. They are inspired by stories.
When was the last time you walked out of a talk spouting off all the facts and figures the speaker shared?
When was the last time you walked out with the story they just told spinning around in your head?
Stories are memorable.
Facts and figures embedded in a story get remembered as well.
I saw a picture at the Hermitage museum in Leningrad (the name wasn’t changed back to St. Petersburg yet). I can go into great detail about what was in the picture. I even know who painted it. But I don’t know when or where.
Storytelling is painting pictures with words. Tell good stories, use good imagery and your listeners are sure to remember more of what you said than had you just told them, “This is this or that is that.”
Be a good storyteller. Your listeners will be happier for it. You will be, too!
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