Who the professional cruise ship speaker needs on their marketing team

ByBill Belew

Who the professional cruise ship speaker needs on their marketing team

Cruise Ship Speaker - Belew

Cruise Ship Speaker – Belew

I recently attended a mini-National Speaker’s Association session in Oakland, CA.

A room full of speakers, professional and wannabes gathered together to discuss the professional speaking field. My interests were in people who want to speak on cruise ships. In addition to the many speaking opportunities that come my way, one of them is doing special interest talks – read edutainment talks to the cruising demographic.

At the NSA meeting everyone brainstormed on ‘what professional speakers need most.’

The first shout out – “A good marketing team!”

Lots of folk are quite good at what they do … except for the part where they think they need to sell themselves.

Marketing is not selling. Marketing is messaging. Letting people know what you do and that you do it well. When people know what you are/do and it’s a match, the connection is made. No sales is necessary.

Elements of a good marketing team:

1. You need a good product. That’s the speaker. If the speaker is no good, no amount of marketing will sustain the business.

2. You need a good project manager. Speaking is often like a book. Both are tools to deliver something else. A book is a calling card to get a speaking gig. Speaking is an opportunity to let people know who you are and what you offer. The project manager is the person who actually delivers what it is you want to do for people. In my case, I do Social Media Marketing. When I speak, people go away KNOWING that I can deliver solid and measurable results. And that I do it well and could do it for them or teach them how to do it. 100 times out of 100 a portion of my attendees will ask, can we work together. The project manager delivers the product.

3. You need a closer. When people line up to give you a business card and ask to meet/talk later, you need a good closer who can do the follow up for you.

4. You need a good admin.Somebody needs to keep the books. Do the accounting. Accept money and pay the bills.

5. You need a good gopher. Somebody needs to do the mousey things. Run errands. Do data entry and such.

Often all five of these are done by 3 people – me, myself and I. Or by two people. A husband and wife team.

What is important to understand is that the jobs are different and require different skills.

In the next article, I will tell you how I assembled my team. Maybe you can tell me how you assembled yours?

 

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About the Author

Bill Belew administrator

Bill Belew, PhD, MFA, MSc also has a very interesting career. Bill spent a half dozen years in the US Navy climbing the enlisted ranks and making the jump to Lieutenant where he served as a Surface Warfare, Communications and Intelligence Officer. While aboard ship, in the Navy, he sailed enough nautical miles to circumnavigate the globeAfter his military time, Bill spent nearly 20 years in the Far East – Japan, China, Russia and India where he taught university and created and grew his own language school throughout Japan and Far East Russia.Bill speaks to audiences of all size, countless times yearly. He has a network of 4000+ individuals who follow him in the Silicon Valley Bay Area to learn about Social Media/inbound/content marketing. He is a weekly guest on the Social Network Station broadcast to 90+ countries from the University of Nevada Las Vegas.More than 75,000,000 people have viewed over 125,000,000 pages in his network of sites.Bill is represented by 4 cruise ship agencies that send him, literally, anywhere and everywhere in the world, and is a principal of SpeakOnCruises.com

    1 Comment so far

    How the cruise ship speaker can assemble a good marketing team | Speak on Cruises ™Posted on  2:12 pm - Oct 31, 2013

    […] a previous article on marketing teams for cruise ship speakers I listed […]

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