Tightening your message use to be called finding your sound bites.
Now, it’s getting your Twitter headlines right.
Think about it – sound bites and Twitter headlines – about the same length.
Tighten Your Message
I was in Vegas speaking at a blog conference.
The room was packed and not a few people had one eye on me and one eye on their smart phone.
One thumb was on their key pad, and the other was on their Twitter App.
Each time I said something pithy, I could see them peck away and emphasize the action with a final hard poke and another look at me for the next twitterable comment.
A tightened message equals memorable point equals sharable point.
Each presentation has one theme.
The many points we make throughout the presentation drives that theme home.
When your listeners can catch and remember those points they can now also share them… immediately.
This doesn’t happen on cruise ships. Wi-fi costs are too prohibitive.
A presentation that has impact has points that are
- short
- resounding
- remarkable
- memorable
Put on your creative hat and ask yourself how you could get point A or point B across in 140 characters (characters, not words) or less.
Contact us to get a gig on a cruise ship and to learn more about how and what to avoid.
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You know you want to.
