Good speakers tell good stories.
People don’t remember points. But they do remember stories. And more often than not they will remember the point that was to be made by the story.
The problem is when we tell too many good stories into short a time and try to make too many points.
Speakers think they should make 3-4 good points in each presentation. That’s not true.
A good presentation makes one point. It’s the theme, the thesis of the presentation. There may be 3, 4 or 5 sub points to drive the one main point home. Even the listeners don’t remember the sub points they will remember the overall theme. And often they can remember one or two of the stories the cruise ship speaker told to get his/her point across. Remembering stories is kind of like remembering jokes. How many jokes can your remember?
Tell good stories. Practice them on your children, on your parents, with your peers when you are out. Can’t? Then you are a lousy storyteller. Practice more. It’s that simple…or, um, hard.
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