Listeners remember less than 30% of what they are told in any given presentation. Less than that if they have their laptops, tablets and smartphones with them.
But a good story told well that connects the content with the listeners can be remembered for a long time.
Not only will the listeners remember the story, they are likely to remember the point the speaker was trying to make by telling the story and maybe even a fact or two that went with it.
Listeners these days are more mature or at least they have more information at their fingertips (literally) than they used to.
Audiences want speakers who are knowledgeable, who can aggregate all the information available, and ‘bring it home.’ Nothing holds facts together like a good story.
Memory experts create mini-stories. Why not create bigger stories that tie thoughts, points, insights and facts together for your listeners.
Stories with layers can go even farther. In a recent presentation my slides told a story. There were mini-stories within the slides. And I told a story to hold all the slides together.
If I did my job well, the listeners would find themselves dwelling on my presentation, recalling the slides and the story that encapsulated it when I showed it.
Yeah … that’s it. Give your listeners something to dwell on and you have gold.
A good story is a great place to start.
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