This is the 4th in my series on taking your cruise ship lectures to a new level.

You can read the whole series from the beginning by starting at 5 layers to raise the level of your cruise ship lecture.

Or go to the previous article by going to have an overarching message to your cruise ship lecture.

As I write this, I can say that I gave a presentation last night on my usual topic.

Invariably someone will come up to me and tell me that what struck them most was – insert story – that I told within the context of my whole presentation.

It happened last night. Your story about competitors getting tired. The story about your sons in Japan … and so on.

That’s good stuff. Reason being that if they remember the story they will most often remember the point it made and where it fit in to the overall presentation and the point of the presentation.

That’s it. We want our presentations to be memorable.

Some people respond to the visual, some the audible, some when their emotions are touched and some when you reach them intellectually.

Tell stories that support your overall presentation and you will add another layer to your presentation.

There’s two more layers.