I have already weighed in on why I think the professional cruise ship speaker should (or should not) be on Facebook and Twitter.
Related: Why Should The Professional Cruise Ship Speaker be on Twitter
Related: Why Should The Professional Cruise Ship Speaker be on Facebook.
Today, I weigh in on how I think Google+ can benefit the professional cruise ship lecturer, or any speaker for that matter.
For the most part, Google+ is not the first social network of choice for the online schmoozer. Google+ is, however, of benefit to the speaker who has an online presence.
When someone Google+s (is that a legitimate verb) they are doing for Google what Google search cannot do for itself.
Google search can only count and compare. When there are Google+s added to an article, subjective determinations are applied and Google can take a look at how is giving the plus and check their history of involvement online and within the topic.
When a person with a long history in your niche of being involved online (Google authorship helps here) by writing and commenting on other relevant sites, comes to your site and weighs in … that gives your article and your online presence mojo.
Given a choice, I’d rather have a Google+ and a comment from someone in my niche who has been active online than anything else … when it comes to search. I’d rather have that than a mention from an ‘influencer’ who has nothing to do with my niche.
Use Google+.
Reach out and we can help you get on board. You know you want to.
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