Part 3 Speakers, please use words most people have heard | Jargon doesn’t work on ships

ByRick Deutsch

Part 3 Speakers, please use words most people have heard | Jargon doesn’t work on ships

Let’s continue our discussion of phrases that are considered hip and make the speaker sound better than us. We talked about “curate” then “Call to Action.” Today, I focus on “Entrepreneur.”

Entrepreneur - pick a better word.

Entrepreneur – pick a better word.

First, try spelling it. You’ll win a classic spelling bee. If it wasn’t for spellcheck, I’d get it wrong every time. Is it Enter pra neur?  Sounds like that when I hear it. Why do we use this French word? Why did they invent it? See below as to why not. Can’t we clever yanks come up with an Americanized version?

Many entrepreneurs are out of work, due to a layoff or lack of umph. They get credibility by calling themselves entrepreneurs.  I know many neat things have come out of these minds – Pinterest, Facebook, Twitter were all started up out of the classic “garage.”

First, what is the definition of this hard to spell word? Entrepreneurship is a process of identifying and starting a business venture, sourcing and organizing the required resources and taking both the risks and rewards associated with the venture.

British Prime Minister Tony Blair once said “the trouble with the French is that they don’t have a word for entrepreneur.” Think about it. The center of innovation, Silicon Valley, is not in Paris. So why are we linked to this French word? Hmmm. Makes one think.

Forbes Magazine has a good point when they wrote: Communication skills are another Achilles heel for France, with a language barrier that has kept French entrepreneurial activity off the radar of English-speaking business journalists and VC investors.

They continue: European focus has been mainly on UK and German start up activity. Notably, France has also lacked significant international aspirations to think big. 

So what do I suggest?  How about businessman, tycoon, executive, industrialist, speculator, magnate, impresario.  Yeah, I’d love to be an impresario..

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