Diary of a Presentation | -9 days | Reaching out to attendees

ByBill Belew

Diary of a Presentation | -9 days | Reaching out to attendees

Know Your Listeners

Know Your Listeners

Nine days from now I will be speaking to a study group that are actively engaged in learning more about marketing. They are entrepreneur wannabes, start ups and dreamers.

My assignment is to teach them a marketing technique that I have mastered.

They are also interested in becoming more proficient public speakers.

I have a list of the attendees who have signed up to date.

Related: Improve your listening skills.

I went to the list to see what I could learn about the attendees with the aim of being even more relevant.

I asked the organizer of the event if she would email all the attendees a very simple 2-3 point questionnaire to see if I could get to know the group and their expectations even better. All in the interest of being more relevant. The organizer wasn’t interested.

It is worthwhile to try to establish a conversation with attendees as early on as possible and as much as possible. In doing so your illustrations, your examples can be even more relevant. It lets the attendees know that yours is not a ‘canned’ presentation but something prepared just for them.

That is … if you can make the connection. I’ll keep trying. Today, however, was a fail.


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About the author

Bill Belew administrator

Bill Belew, PhD, MFA, MSc also has a very interesting career. Bill spent a half dozen years in the US Navy climbing the enlisted ranks and making the jump to Lieutenant where he served as a Surface Warfare, Communications and Intelligence Officer. While aboard ship, in the Navy, he sailed enough nautical miles to circumnavigate the globeAfter his military time, Bill spent nearly 20 years in the Far East – Japan, China, Russia and India where he taught university and created and grew his own language school throughout Japan and Far East Russia.Bill speaks to audiences of all size, countless times yearly. He has a network of 4000+ individuals who follow him in the Silicon Valley Bay Area to learn about Social Media/inbound/content marketing. He is a weekly guest on the Social Network Station broadcast to 90+ countries from the University of Nevada Las Vegas.More than 75,000,000 people have viewed over 125,000,000 pages in his network of sites.Bill is represented by 4 cruise ship agencies that send him, literally, anywhere and everywhere in the world, and is a principal of SpeakOnCruises.com

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