Nine days from now I will be speaking to a study group that are actively engaged in learning more about marketing. They are entrepreneur wannabes, start ups and dreamers.
My assignment is to teach them a marketing technique that I have mastered.
They are also interested in becoming more proficient public speakers.
I have a list of the attendees who have signed up to date.
I went to the list to see what I could learn about the attendees with the aim of being even more relevant.
I asked the organizer of the event if she would email all the attendees a very simple 2-3 point questionnaire to see if I could get to know the group and their expectations even better. All in the interest of being more relevant. The organizer wasn’t interested.
It is worthwhile to try to establish a conversation with attendees as early on as possible and as much as possible. In doing so your illustrations, your examples can be even more relevant. It lets the attendees know that yours is not a ‘canned’ presentation but something prepared just for them.
That is … if you can make the connection. I’ll keep trying. Today, however, was a fail.
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