In a previous article on marketing teams for cruise ship speakers I listed up:
Elements of a good marketing team:
1. A good product.
2. A good project manager.
3. A closer.
4. A good admin.
5. A good gopher.
Too often all five of these are done by 3 people – me, myself and I. Or by two people. A husband and wife team.
There’s another way to get a good team together, but it ain’t easy.
My team came from my students.
I do/did a lot of speaking where I just sucked it up and did all my own booking, managing, creative thinking, collecting and and and …
But in that course of time, provided you are good enough and I am, you gain a following. And from that following you can get ‘super fans’ for lack of a better word.
Those super fans make for great team members provided they are available and interested and, this is a big AND, if you don’t have any money, they are willing to work on a commission basis or revenue share.
This is what I did. My project manager was a student. My closer is a client/student. Both of them feel so strongly about what I have taught them that they wanted to work with me even they got paid by the results they generated. No results, no money.
And voila’ I have my team.
How about you? How did you build your team?