Choose Your Audience | 24 Steps to Creating the Perfect Presentation

ByBill Belew

Choose Your Audience | 24 Steps to Creating the Perfect Presentation

Perfect Cruise Ship Presentations

Perfect Cruise Ship Presentations

One of the reasons that talks come across really well is because there is a good match between audience and speaker.

Choose Your Audience:

  1. “Who would I like to speak to?”
  2. “Who is my ideal audience?”
  3. “Who can benefit the most from my message?”

Of course, the cruise ship lecturer doesn’t have that luxury unless… now think about it … unless you have a talk that is prepared just for them.

Too often, the speaker brings a talk that s/he has created for some other purpose on to the ship and makes tweaks so it will match the cruisers. Bringing a canned talk is NOT choosing your audience. That would be requiring your audience to come to your talk.

Related: 20 Ways to Become a more Creative Speaker

When I know I am going to speak on a cruise ship, I research the demographics of the ship and the voyage I am going to be on. I check out the destinations. That kind of thing.

Recently I spoke on a cruise from Miami to the Old World. I discovered that there were going to be a large percentage of Brits on the cruise.

My topic is Social Media (what I do in my other life). I researched LinkedIn facts about Brits and other European countries instead of stuffing facts about the US down their throats.

Each Audience is Special in a Perfect Presentation

When I was done, my audience knew that I was there for them. They were the audience I had in mine when I prepared.

I could tell them with a clear conscience that if I were to pick the audience I was going to deliver my talk it would be them. Because it would.


Choose your audience = prepare specifically for the people you will be presenting to and you will be on your way to a perfect presentation.

Contact us to get a gig on a cruise ship and to learn more about how and what to avoid.


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About the author

Bill Belew administrator

Bill Belew, PhD, MFA, MSc also has a very interesting career. Bill spent a half dozen years in the US Navy climbing the enlisted ranks and making the jump to Lieutenant where he served as a Surface Warfare, Communications and Intelligence Officer. While aboard ship, in the Navy, he sailed enough nautical miles to circumnavigate the globeAfter his military time, Bill spent nearly 20 years in the Far East – Japan, China, Russia and India where he taught university and created and grew his own language school throughout Japan and Far East Russia.Bill speaks to audiences of all size, countless times yearly. He has a network of 4000+ individuals who follow him in the Silicon Valley Bay Area to learn about Social Media/inbound/content marketing. He is a weekly guest on the Social Network Station broadcast to 90+ countries from the University of Nevada Las Vegas.More than 75,000,000 people have viewed over 125,000,000 pages in his network of sites.Bill is represented by 4 cruise ship agencies that send him, literally, anywhere and everywhere in the world, and is a principal of

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