It is one thing to be extremely knowledgeable in your expertise. It’s another to be able to impart the information in a way people can relate. It is still another to be able to share your information about your expertise in a way that people will care.
Storytelling makes it possible for people to care about what you say.
Storytelling makes it possible for people to relate the information to their lives.
Storytelling makes it possible for people identify with the speaker.
I have a whole series on storytelling. That’s how important I think storytelling it is.
But surprisingly, speakers are afraid of being transparent. The cruise ship speaker is fearful that the listeners won’t care about their story when they are on a tangent. Some speakers are even too shy to put themselves ‘out there’ for fear of, yup, rejection.
I am not surprised at how many times my listeners comment on a story I told more than reflecting on the facts I gave them.
Indeed, nobody remembers the facts. But they do remember the impact of the story you told. And more often than not they will remember the story in the context of the bigger point you were trying to make. And isn’t that really the point?
Storytelling doesn’t come naturally. And it’s not easy to do. But when you do it right, consider that you overall presentation skills will have a real boost.
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