What is better than being the ‘big name’ Keynote speaker at an event?

ByBill Belew

What is better than being the ‘big name’ Keynote speaker at an event?

Cruise Ship Speaker - Belew

Cruise Ship Speaker – Belew

Most professional speakers dream of being thee big keynote speaker for an event at a major industry event.

Marquee Speaker! – Come here Bill Belew. And so on and so on.

But there is something more important than being the ‘big name’ keynote speaker.

There is something better than being the big name.

In a recent survey conducted this year that I came across I learned that event organizers do NOT believe a big name speaker is extremely or even very important to attracting registrants.

Related: 4 Best Practices of Top-Notch Cruise Ship Speakers

In fact, barely 1/4 (28%) of even organizers think so.

What that means is that three out of every four event organizer is NOT looking for the big dude.

They are looking for the person that the registrants want to hear. They are looking for the expert in the relevant industry who has the goods, the expertise, the information that is useful to the attendees now.

Question: What is better than being the big name keynote speaker at an event?

Answer: Being the person who has the answers to the most important questions attendees and event organizers are asking.

Being relevant. Being articulate. These are more important than having a big name.


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About the author

Bill Belew administrator

Bill Belew, PhD, MFA, MSc also has a very interesting career. Bill spent a half dozen years in the US Navy climbing the enlisted ranks and making the jump to Lieutenant where he served as a Surface Warfare, Communications and Intelligence Officer. While aboard ship, in the Navy, he sailed enough nautical miles to circumnavigate the globeAfter his military time, Bill spent nearly 20 years in the Far East – Japan, China, Russia and India where he taught university and created and grew his own language school throughout Japan and Far East Russia.Bill speaks to audiences of all size, countless times yearly. He has a network of 4000+ individuals who follow him in the Silicon Valley Bay Area to learn about Social Media/inbound/content marketing. He is a weekly guest on the Social Network Station broadcast to 90+ countries from the University of Nevada Las Vegas.More than 75,000,000 people have viewed over 125,000,000 pages in his network of sites.Bill is represented by 4 cruise ship agencies that send him, literally, anywhere and everywhere in the world, and is a principal of SpeakOnCruises.com

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