“Give me the facts, just the facts.”
Um, no. Let me tell you a story.
The verdict is in. Audiences do NOT remember facts. They don’t recall data.
What Audiences Remember
They will, however, recall a story you told. And more often than not they might recall a point of data you gave them to support the story.
I talk about social media. But I do my talks in the context of “Pursuing Dreams.”
If all I did was say “Facebook is this. Google is that. Silicon Valley is here.” and so on, my talk would be pretty dry.
But, if addressed the issues of “A place where dreams come true.” And “The Stuff of Dreamers.” And, “Why Some People See Their Dreams Come True and Others Don’t.” I can share the substance of my topic and give an overarching story or context for my audience to remember my content.
Great Presentation Tool for Storytelling
Prezi is a great presentation tool that allow the cruise ship speaker to seemingly seamlessly go from one point to the next, then pan out to show how all the points you have been making fit into the big picture = the story you are telling
Lists are long gone. Stories are in.
Nobody has every stopped me on board ship and said “Cool facts, Bill.” But I have heard “Great story!”
To get on board, reach out and we won’t just tell you what to do, we will work with you step-by-step all the way.