Good luck doing everything. I can’t. And I have sure tried.
One man and one woman shows are tough. And there are not a few professional cruise ship lecturers who are indeed trying to do it all.
1. Find the business – Arguably the toughest. If I had a nickel for every good idea I have heard I’d become a professional speaker on that topic. Good ideas are a dime (I am thinking pocket change) a dozen. Finding people to use those ideas is hard.
2. Book the business – somebody has to answer the phone. And keep things straight. It can be pretty frustrating to show up on the wrong day with the wrong talk or to not show up on the right day and ….
3. Write the content – the speaker has to have the time to develop new and fresh. You can only dip into the well for so long before it goes dry or becomes stale.
4. Create the presentation/performance – build the deck. Go to the gym! Organize the thoughts. Do the research to tailor it to the audience.
5. Write the contract – negotiate, come to terms, do the exchanges, agree, disagree … rinse and repeat.
6. Logistics – Gotta get from here to there with all the materials on the right day.
7. Create products – even the speaking fee is high you are still working by the hour. There has to be more to offer. And somebody has to create the more.
8. Market Yourself – All of the above tasks don’t mean squat if people can’t find you. Finding business is good. Being found is even better. Good marketing will get you found.
Are you tired yet?
We can teach you how to do all the above.
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