It’s not about the speaker anymore. It’s about the listener.
The attendee doesn’t care as much about what the speaker knows as they do about what they will know when they leave.
“How will my life change for having given you (the speaker) 18 (Ted talk), 30, or 45 minutes?”
Today’s listeners want:
1. Inspiration
2. Motivation
3. Entertainment
4. Participation
5. Relevance
“It’s all about me!” The listener wants to hear/see something cool, that makes them feel fuzzy inside.
Related: 4 Necessary changes the professional speaker must make
“It’s all about me!!” The listener wants to be compelled to act for reasons they may not have thought of.
“It’s all about me!!!” The listener wants to enjoy the experience of being inspired and motivated.
“It’s all about me!!!!” The listener wants to actively participate, to get his/her questions answered, to have the speaker change direction at will – the listener’s will.
“It’s all about me!!!!!” The listener wants to be spoon-fed, to be told what to do next, to be given actionable steps, to make an immediate connection. It’s not delayed gratification. It’s about me and right now.
My dad (I am old so my dad is/was really old) went to a movie with a friend. They were watching a love scene when his friend leaned over and said, “Love scenes sure have changed since the cowboy kissed his horse.”
So have audiences.
Be up to date, or be out dated and find yourself sitting and listening and wondering, “What’s this presentation go to do with me?”
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