Professional cruise ship speakers know that there is more to it than just giving out information.
This is this and that is that, ad nauseum results in YyyyaaawwnnnNNN!
Of course, we do want to give the audience what they came for. But there is nothing wrong with weaving that information into a good story.
What makes a good story?
4 Key Elements to Good Storytelling:
1. Establish things as the way they should be – all is right in the world – there is balance.
2. Throw things out of whack – obstacles, antagonists, enemies – boo!!
3. Bring the struggle to life – identify with the characters – wrestle, fall, get up, knocked down again, keep going.
4. Restore balance – happy endings … or not – back down to earth and the way things are.
The reasons we tell stories is because the stories can influence, even persuade and for sure motivate our listeners.
Listeners too often do not remember the facts, but they will quite often remember the story.
“I don’t remember all the facts, but the point s/he made was very clear,” is often heard in the buffet, at the gym, poolside after a good presentation.
A good cruise ship lecturer will get his/her facts right and will impart them such that the listeners will be better off for having been in the audience.
A great cruise ship lecturer will encapsulate that information in an overarching story that keeps the listeners engaged while they also learn making the who experience entertaining and informative.
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