I was reading an article in a magazine about the selection processes of event organizers and training supervisors.
Large companies bring in outside speakers to do training, offer up motivation, develop leadership, get and keep the troops on track.
The two main criteria to being selected as a main-platform speaker are equally valuable for the cruise ship lecturer to know when s/he is hoping to be picked for an upcoming cruise from Singapore to Cape Town or Miami to Nice.
The 2 criteria are:
1. Message – if you don’t have something of substance to say, sit down. In the online world where I spend my ‘other life’ the rule is simple – making a contribution to the discussion. Adding something. If your message is not useful, desirable or appropriate to the listeners, the whole process of being chosen is a non-starter.
2. Ability to deliver – I lived in Japan for a very long time. The criteria for being a ‘good speaker’ was that the content and delivery was so complex the listeners could not understand = s/he must be very good at whatever it is s/he does. Not on the cruise ship. Good use of slides. Managing the platform. Good voice control and word choice. Communicating with the demographic is critical. If you can’t do that, you are not good.
Get your message honed and your delivery down and you are on your way to speaking on a cruise ship …. and a bunch of other places as well.
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