A book. You gotta have a book before anyone will consider you a professional and invite you to speak on a cruise ship or any other platform. Or do you? And is a book the most important criteria?
Event organizers offer up the following criteria for choosing who they want on stage:
1. Industry reputation – how well known are you in your industry. And how good is your reputation?
2. Name recognition – not unlike industry reputation, do people recognize not only your work but you as an individual? Is your name synonymous with excellence?
3. Informal recommendations – it’s one thing for people to speak of you when asked. It’s quite another when someone speaks of you without being asked.
4. Quality recommendations – it’s not about who knows you and speaks highly of you. It’s about who knows the people who are speaking highly of you. Your spouse and friends will say good things about you … usually. But when someone with name recognition and a good reputation in your industry speaks highly of you, then we are getting somewhere.
5. Affordability – Are you pricing yourself out of jobs?
6. Findability – if an organizer were to go looking for you in the ocean of the internet could they find you? What would they find?
7. Timely topic – do you know what people in your industry expertise want to know NOW. Are you outdated? Ahead of your time?
8. Availability – Can you come when you are needed?
9. Expertise – Are you really good? Or do you just say/think you are? Can you prove it?
10. Effectiveness – Do people respond to your message? Or do you just think they do?
11. Engaging – Can listeners interact with you and your content? Do you resonate?
12. Relevant – Can listeners make a connection with what you present and how they will live/work in the immediate coming days?
13. Book, Video, Audio – do you have ‘stuff?’ Is it useful? Are they used? Do you get read, heard? Or is it just stuff?
Get these 13 criteria right and you’ll get booked.