The Cruise Line International Association (CLIA) is the world’s largest cruise industry trade association with representation in North and South America, Europe, Asia and Australasia. CLIA has 63 member companies from giant to small lines. These ships hold $8 billion in “hardware.” These numbers include both ocean going and river ships. How many ships are we talking about? The 2014 CLIA says there are 410 ships of all sizes total. 24 new ships will add to this total in the next 2 years. 12 more are being built and are expected to launch between 2016 and 2018.
Industry members of CLIA are looking at a modest but healthy passenger increase for 2014. The gain in 2014 is not expected to be much – but an increase from 21.3 to 21.7 is better than a shrinking forecast. At 55%, North America (mostly the USA) is the biggest cruise market.
Do you see a demand for speakers with all these opportunities? I agree. Many ships host speakers who talk while the ships are at sea. This is a growth opportunity.
Related => Be creative
Where will all these people travel to? The Caribbean is #1 with 37% of the ships heading for the warm climates there. The Mediterranean (18.9%) is second at 19%. Northern Europe is close at 11%. Other destinations that are popular are: Australia/New Zealand, Alaska, Asia and South America. Where do YOU want to go? Rehearse you talks, get good and get the gigs.
CLIA has completed its first successful year as a global association. It serves as the voice and advocate of the worldwide cruise industry.