Branson is really going to build a cruise line | Caribbean voyages to go upscale

ByRick Deutsch

Branson is really going to build a cruise line | Caribbean voyages to go upscale

Who the heck is Richard Branson? He’s in the strata of the world’s most active entrepreneurs. Also on that rich-man’s list are: Bill Gates, Mark Zuckerburg, Larry Ellison, Elon Musk, Paul Allen and Rick Deutsch. Most visibly, Branson owns Virgin Airlines.

He has formally ended speculation and will, indeed, build his own cruise ships, to be known as Virgin Cruise. Royal Caribbean is his initial target.

Richard Branson dives into the cruise business (credit Kaya Morgan)

Richard Branson dives into the cruise business
(credit Kaya Morgan)

Branson has said he will hit the traditional markets: the lucrative Caribbean and Mediterranean areas. Those ships will be based in Miami. In a surprising move, they will also serve cruises in the United Arab Emirates. Why? That’s where the big money is.UAE.

To finance the project’s $1.7 billion estimated cost, Branson snagged investors in the Arabian Gulf. Look for the first two ships out on 2019. Good move, Richard (Don’t call me Rick.).

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