15 Skills a Professional Speaker Needs to Work the Audience | Industry Insider

ByBill Belew

15 Skills a Professional Speaker Needs to Work the Audience | Industry Insider

Work Your Audience

Work Your Audience

Cruise ship lectures, professional speakers, effective public speakers need to develop their skills to ‘work their audience.’

I do not mean networking. Smiling. Shaking hands. Swapping cards.

Related: What does work the audience mean?

I do mean connecting. Getting the most involvement from your audience. Letting the audience know you prepared just for them. Engaging on a deeper level. Tangible evidence that your talk is not ‘canned’ and you are just changing the nouns.

Depending on the destination, the cruise demographics change. Depending on the cruise line they change.

Some cruises have younger crowds. Some older.

Celebrity cruises to Hawaii have an average age of 85-years old!!

Celebrity cruises to the Eastern Caribbean => 64-years old.

Do you know how many US citizens travel abroad for medical treatment = medical tourism? I know because I spoke to a group of hospital administrators in Bangkok last year.

As quick as you know where and to whom you will be speaking:

1. set up a News Alert via Google or some other provider.

2. Search for a few thought leaders and subscribe to their blogs/web sites for whenever they update.

3. Bookmark news sites in the industry you will be addressing and give it a 5-minute look each day to know what is going on.

Read, read, read. When you look at the newspapers, magazines, news aggregaters in your audience’s industry … you will be spot on with good material that is relevant. Your talk will be much better received, too.


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About the author

Bill Belew administrator

Bill Belew, PhD, MFA, MSc also has a very interesting career. Bill spent a half dozen years in the US Navy climbing the enlisted ranks and making the jump to Lieutenant where he served as a Surface Warfare, Communications and Intelligence Officer. While aboard ship, in the Navy, he sailed enough nautical miles to circumnavigate the globeAfter his military time, Bill spent nearly 20 years in the Far East – Japan, China, Russia and India where he taught university and created and grew his own language school throughout Japan and Far East Russia.Bill speaks to audiences of all size, countless times yearly. He has a network of 4000+ individuals who follow him in the Silicon Valley Bay Area to learn about Social Media/inbound/content marketing. He is a weekly guest on the Social Network Station broadcast to 90+ countries from the University of Nevada Las Vegas.More than 75,000,000 people have viewed over 125,000,000 pages in his network of sites.Bill is represented by 4 cruise ship agencies that send him, literally, anywhere and everywhere in the world, and is a principal of SpeakOnCruises.com

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